You see and hear a lot about how great a corporation is. Sometimes you hear about it during the Holidays ("We're giving back this time of year"). Sometimes you hear about it during the Olympics ("Proud sponsor of the U.S. Olympic Team.") One way or another, corporations are making sure you know how much they're giving back to the community.
One thing I don't understand about this is when a company says they are going to donate money but there is a little catch involved. "Everytime you but one of our product, we will donate 10 cents to the National Plant a Tree for World Peace Foundation."
How nice. You pull in millions of dollars every year and you give back by donating a miniscule percentage.
If companies really want to give back, just give. Don't attach it to how much product you will sell in a given month. Don't tell people you will donate as long as they buy a certain brand. Just give to those who are less fortunate.
Donating to causes and charities works in two ways? 1) You are helping people who are less fortunate and 2) It's good P.R. Imagine how much better that P.R. would be if you just gave instead of giving to a cause everytime you used your Visa Card at a participating McDonald's for a qualifying purchase.
Instead of collecting lids, labels and proofs of purchase to track business, why not simply give for the sake of giving and don't attach it to how much business came your way that month. Go ahead and announce it to the masses as you do it. Good P.R. never hurt anybody and it's good to let people know what you are doing for them. Just don't hold hostages by doing it according to what item you can sell.
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